On November 16, Kazan will become the intellectual center of the sports industry. For the first time in the capital of Tatarstan will host a forum Sport Connect – an important event for those who are interested in how everything works in the world of sports marketing. Sport Connect sport marketing conference will be held by one of the largest investment companies in Russia "Interros", electronic newspaper "BUSINESS Online" and Volga state Academy of physical culture, sports and tourism.  
Leading brand managers from the sports industry from all over the world, heads of European football clubs ("Roma", "Betis", "eybar", "Hobro") will perform at the site of the Volga Academy of physical culture and sports.  The official representative of the championship of Spain in Russia and the project Director of the administration of Lahti, known for his sports life at any time of the year, and the rector of the Volga Academy Yusup Yakubov will tell about his achievements in the work. Negotiations with guests from Germany and Russian specialists are also underway.
In their speeches, the speakers will talk about marketing in the sports industry, will reveal interesting cases, as well as teach how to make money on sports. How to collect sold-out at the largest stadium in Russia twice a month, why sell Jacuzzi baths for winter matches is an important business case and what helped the Finnish city with 100 thousand people in China in preparation for the Olympic games in Beijing. Answers to these and other questions can be heard at the conference. The forum will not be held in a secret society of successful sports functionaries. The heads of the largest sports clubs in the world are ready to share their experience with anyone who may need it for the development of their product or just seems interesting.
Rector of the Volga Academy of sports Yusup Yakubov:
"The benefits of this event for us is obvious. Our University is not just a host country. The emergence and development of the sports Academy is in itself a marketing phenomenon at the junction of education and the domestic sports industry. I have no doubt that the meeting with successful professionals will be interesting for our employees and students, including the Department of sports management. We, in turn, are ready to share the secrets and tell how in a short time of work in Kazan, the Volga region Academy of sports managed to rise to the first place in the ranking of sports universities in Russia."
For details on the following link: https://sport.business-gazeta.ru/article/229133